Saturday, 12 January 2013

The Problem With Leadership


By: Dan MacDonald
The Problem with Leadership
Why it is so hard for companies to find great leaders?
By Dan MacDonald

When leaders are chosen, the decision is often based on the wrong criteria. Many look to people with strong, charismatic personalities, or passion for personal achievement. They look to people who are commanding or who manage the efforts of others well. Some people even look to physical attributes as an indication of leadership ability.

The misconceptions of what makes a person a good leader are not limited to these factors. They also include our choices of personality characteristics. Some see great leaders as people who can mesmerize a crowd with their stage performance, who can make those around them relax with their confidence, or who can think circles around other senior people in the organization. In reality, these traits and characteristics are not indicators of great leaders. Rather, great leaders are characterized by their focus on integrity over stage performance, passion for what is best for the company over self-importance, humility and passing forward credit over ego, and empowering their people over making decisions on their behalf. There have been numerous books written, researches conducted, and data compiled that point to these findings; however, even extraordinary companies with insightful, intelligent, and experienced boards of directors and senior executives have erroneously chosen leaders based on their perception of leadership capabilities.

Take Hewlett Packard for instance. In January of 1999, Hewlett Packard’s board of directors met in the Garden Court Hotel in Palo Alto, California to discuss, among other things, the rapid changes in business caused by the unsubstantiated growth of internet IPOs. There was concern among the board that changing times may call for a leader better suited to lead the company into the future. In his book, How the Mighty Fall, Jim Collins summarizes this concern best, stating that, “HP’s stalling growth and languishing stock price relative to the skyrocketing technology sector lend credence to a growing worry that HP needed an entirely new type of leader”. At the meeting, Lewis Platt, then CEO of HP, suggested he retire early to make room for an appropriate leader. The board accepted and replaced him with Carly Fiorina, announcing, in July of that year, that she would become the next CEO of Hewlett Packard.

Lewis Platt and the board of directors believed that a new CEO with a fresh perspective would help mobilize the company towards the rapidly-changing landscape of the technology industry. Fiorina, who once held Forbes magazine’s ‘Most Powerful Woman in Business’ title and had an impressive background as Executive VP at AT&T, was just the type of executive HP was looking for. In retrospect, it seems as though the board of directors may have erred on its judgment; during Fiorina’s tenure HP realized its first loss, its stock price fell from $45.36 to $20.14 and heavy job losses were incurred. In comparison, Platt, the Ford Taurus-driving down-to-earth former CEO, grew HP from $16.2 to $42 billion and earned Chief Executive Magazine’s distinction as the 11th all time wealth creator.

After closely examining HP, it becomes evident that leadership plays an important role in the rise or fall of an organization. Leaders can either drive organizations to market capitalization of hundreds of millions dollars or to losses as equally great. It is hard to dispute that leadership does not play a vital role in the success of a company, yet many organizations do not have systems in place to identify and develop potential future leaders.

Consider Sam Walton, founder of Wal-Mart. From a young age, Walton displayed a natural ability to lead. In high school, he was the starting quarterback of the football team and never lost a game. He was Vice President of the student body in his junior year and president his senior year. He was voted ‘Permanent President’ of his graduating class in university. But Walton didn’t fit the standard description of a leader. He was not an Ivy League school graduate and did not hold an MBA. Walton was a humble, scrappy, pick-up driving country boy.

Walton went to work as a manager trainee at JC Penney three days after graduating university marking the beginning of a passionate love affair with the retail industry that would help shape the remainder of his life and affect the lives of millions of people. At JC Penney, Walton embraced the customer centric JC Penney approach to retailing – especially JC Penney Ideas #2 and #3, guiding principles related to giving the customer the most value for their money. But Walton was not the most thorough employee; he hated making the customer wait while he completed paperwork, so his books were a mess. His boss often threatened to fire him, saying he was not cut out for the retail business. Walton managed to hold onto his position because of his ability as a salesman. After only 18 months with the company, Walton resigned.

If JC Penney had systems in place to identify the leadership potential in Walton, they may have been able to entice him to stay and develop him into their future leader. Instead, he started his own department store which would rival and eventually surpass JC Penney in the quest for retail dominance. As many companies began to adopt the ‘promote from within’ mindset, these types of leadership development systems are becoming more and more common. The problem is many of these companies base their criteria for identifying future leaders on misconceptions of what makes a great leader.

Very few people can pick great leaders, so the question remains—how do we create a system for identifying great leaders in the early stages of their development? Do we use psychometrics profiles to identify the leaders with the best traits and fast track them on a path to more senior roles? Do we let the people inside or outside the organization decide who will be the next leader? Many decisions must be made but before making these decisions we must be aware of our faults in choosing leaders. Organizations need new ways of deciding who will be a leader, as leadership impacts the organization as a whole. Hard-working employees rely on their leaders to make the right choices for the company and ensure the employees have a future with the organization.

It’s difficult to know the right answers but it’s clear that investing in the development of potential future leaders will provide a company with advantages over organizations that hire people from outside to fill internal leadership roles. As a result, companies are turning to post secondary institutions like the Northern Alberta Institute of Technology (NAIT) to assist them to develop their leaders from within. Their innovative Leadership Program will assist companies to develop the skills and abilities of their potential leaders (http://www.nait.ca/cit/245.htm). Forward thinking companies are already realizing the benefits that can be achieved by investing in their people and consequently the future of their organization.
Sources: Collins, J. (2009 ). How the Mighty Fall. USA: Harpercollins. HP. (2009). Executive Team. Retrieved September 8, 2009 from www.hp.com/hpinfo/execteam/bios/fiorina.html. Entrepreneur. (2009). Sam Walton. Retrieved September 8, 2009 from www.entrepreneur.com/growyourbusiness/radicalsandvisionaries/article197560.html. Walton, S. (1992). Sam Walton: Made in America. USA/Canada: Bantam Books. 


The New Business Normal


By: Leslie Lyon
Many have become more conscious about spending, not necessarily because they have to, but because they feel less secure about the future. There's much talk about the "New Normal", but what exactly does it mean to your business?

Here are just a few of the buzz words we've picked up on: Diversify; Emotional engagement; Brand integration; Self serve; Polarizing; New modesty; Revolution in values; Ethically based choices; The Power of the Individual; Staff dependency; Time Management; Downsizing; Empowerment; Skill development; Opportunities; Indispensable; Leverage

But knowing what you do well and doing more of it, is your first directive. And by all means, never forget to engage your FIVE SENSES:

1. WHO is your new customer?

Your new customer requires "emotional engagement", because the importance of the experience now outweighs the importance of the purchase. This means you are now more dependent on your staff than ever before. In fact, perhaps staff is your new, most important customer. You always said they were, but were they really? The power of the individual not only means the consumer's increased ability to drive economic decisions, but it also represents your staff's ability to actively participate in the restoration and re-growth of your client base. Your attention to your staff needs must ramp up, NOW. Re-assess Leadership Skills; Job Descriptions; Evaluations; Pay Scales; Rewards; and Disciplines. Do not underestimate this critical part of the New Normal.

2. WHAT does your client need now?

Two points prevail:

i) A Revolution in Values

Service will undoubtedly be your key competitive asset in both of these categories; but the adaptation of stronger belief systems related to ethical and emotionally based choices may force you to re-evaluate your business strategies as a whole; not only in your staffing plans, but including your purchasing and operational plans.

Need i) = A revolution in values means you need to show quality and commitment through obvious value and informed business choices.

ii) Stricter Time Management Controls

Provide your clients with time saving service and shopping solutions to help them get to their next task quicker, and their next appointment, on time. Never frenzied, but always efficient. Depending on your situation, consider these points instead of, OR in addition to traditional methods: Self-serve bars and services; expanded "On the Go-Go" (mini) service menu. And think "speed shopping": Re-visit service and product bundling; direct shoppers to items under $20; $50; and $100; have a "Top 10 Must-Haves" checkout section.

Need ii) = Stricter time management controls mean you need to provide service and shopping solutions in record time.

3. WHERE should you direct your attention?

Supporting your brand with new integration strategies, such as stronger in-store advertising campaigns, will expand and diversify your existing client's purchasing decisions. Focus on cross promotion; up-selling; and add-on selling through repetitive exposure on multiple levels and stages. *Consider polarizing your choices from mid-level services and price points, to budget and luxury only. (Remember the hourglass shaped economy model is morphing into the pyramid shaped economy model). Announce to potential clients that you offer both luxury items, as well as the less expensive versions of them. If you have both, you can cater to your client's "new modesties" and avoid the always frowned upon, mediocrity. For now, it seems your clients are either interested in budget purchases only, OR luxury items only (but fewer of them).

4. WHEN can you feel better about the future?

NOW, because your downsizing (or restraints) over the last year have empowered you and your staff. Cost-cutting may have improved your profitability; forced you to acquire increased levels of skill development; making you more indispensable; and providing you with industry influence. Opportunities abound if you are only prepared to enjoy your new-found potential.

5. WHY are your old ways no longer effective?

Not only have there been radical changes in personal priorities; there have been radical changes in business, and it's called diversification. Your near-term survival is important, and I'm going to assume your long-term survival is too. Retailers are becoming suppliers; and suppliers are becoming retailers. As suppliers move ever closer to the consumer, so must you find ways to supply bigger business. Your focus, if not global, must at least be larger in scale. Your ability to diversify and develop off-shoots of your business may be your saving grace.

Your job: Integrate new strategies and diversify revenue streams that will ensure your growth into the future.

Your 6th Sense:

In this case, it's not intuitive; magical, or even spiritual, it's just three facts: Prioritize; Focus; and Commit. You've heard it said before; these are always the primary ingredients that are missing in the struggle for success. Just remember: DON'T take it on unless you are fully committed; DON'T ask for advice or assistance from anyone who is not fully committed; and most importantly; DON'T underestimate what fully committed really means.

Today's Key Take-Away: Service is undoubtedly your key competitive asset.
Leslie Lyon, President of Spas2b Inc. is a Spa Consultant, Trainer, Classroom and Distance Learning Educator, Speaker, Writer, and Advisor to number Spa-related Committees and Associations, now in 36 countries. If you enjoyed this information and wish to read more exciting, up-to-the-minute business news; log onto www.spas2b.com , or contact Leslie Lyon personally at llyon@spas2b.com, or 1-519-585-0626 in Canada.

5 Defining Stages of Business


By:
Most businesses start out as a simple "a-ha" moment, an idea. They begin to grow, become alive and begin to create an identity. As each of these businesses develops they will experience common problems and as they pass through the five stages of business growth.

Stage 1: The Creativity Stage

This is the birth stage of the venture and where the idea for the business was conceived. The business owner is full of optimism and energy is traditionally high. The owners or the founders are usually technically or entrepreneurial oriented and very involved in the operations of the business and activities are strained by limited resources. The main focus is obtaining customers.

Stage 2: The Survival Stage

Typically after twelve to eighteen months in the creativity stage, a business will move to the next stage of business growth - The Survival Stage. At this stage the business is driven around the sales effort since with no sales, there is no survival. The business will begin to look for any sale possible no matter how big or how small just to make an impact on revenue. During this stage a business usually finds a lucrative niche and a pattern for success and repeat business.

Stage 3: The Systematic Stage

When a company reaches this stage, they are experiencing on-going and repetitive revenue, have a significant increase in the number of clients, employees and transactions and begin to apply a more systematic approach to running their operations. A solid management structure is in place with the operation still under a high degree of control of management with the owner playing a more active role in strategic planning.

Stage 4: The Delegation Stage

At this point, the business is thriving and profitable. The business begins to develop a decentralized management structure and decision making is pushed down to alternative levels allowing mid level managers to focus on responding to market conditions, new products and newer strategies. This is an important stage in a company's growth, if the owner rises to the challenges of growth both financially and managerially, it will become a big business. If not, it will usually be sold.

Stage 5: The Maturity Stage

In this stage, the company has now arrived! At this point, one of three things have happened: (1) The business experiences a breakthrough and redefines its business strategies, structure and process or (2) The business plateaus, reaching limitations to its growth or (3) the business declines and fails.
Kellie D'Andrea is the creator of the BLAST 9O Day Coaching Program and teaches biz owners how to build the business of their dreams for a life of freedom, profits and fulfillment. Interesting in growing your business, sign up for her FREE mini course "The Empowered Entrepreneur" and learn how to take the journey to freedom, profits and fulfillment at www.kelliedandrea.com

 

5 Defining Stages of Business


By:
Most businesses start out as a simple "a-ha" moment, an idea. They begin to grow, become alive and begin to create an identity. As each of these businesses develops they will experience common problems and as they pass through the five stages of business growth.

Stage 1: The Creativity Stage

This is the birth stage of the venture and where the idea for the business was conceived. The business owner is full of optimism and energy is traditionally high. The owners or the founders are usually technically or entrepreneurial oriented and very involved in the operations of the business and activities are strained by limited resources. The main focus is obtaining customers.

Stage 2: The Survival Stage

Typically after twelve to eighteen months in the creativity stage, a business will move to the next stage of business growth - The Survival Stage. At this stage the business is driven around the sales effort since with no sales, there is no survival. The business will begin to look for any sale possible no matter how big or how small just to make an impact on revenue. During this stage a business usually finds a lucrative niche and a pattern for success and repeat business.

Stage 3: The Systematic Stage

When a company reaches this stage, they are experiencing on-going and repetitive revenue, have a significant increase in the number of clients, employees and transactions and begin to apply a more systematic approach to running their operations. A solid management structure is in place with the operation still under a high degree of control of management with the owner playing a more active role in strategic planning.

Stage 4: The Delegation Stage

At this point, the business is thriving and profitable. The business begins to develop a decentralized management structure and decision making is pushed down to alternative levels allowing mid level managers to focus on responding to market conditions, new products and newer strategies. This is an important stage in a company's growth, if the owner rises to the challenges of growth both financially and managerially, it will become a big business. If not, it will usually be sold.

Stage 5: The Maturity Stage

In this stage, the company has now arrived! At this point, one of three things have happened: (1) The business experiences a breakthrough and redefines its business strategies, structure and process or (2) The business plateaus, reaching limitations to its growth or (3) the business declines and fails.
Kellie D'Andrea is the creator of the BLAST 9O Day Coaching Program and teaches biz owners how to build the business of their dreams for a life of freedom, profits and fulfillment. Interesting in growing your business, sign up for her FREE mini course "The Empowered Entrepreneur" and learn how to take the journey to freedom, profits and fulfillment at www.kelliedandrea.com

 

Management Experts Disclose Inside Secrets From A Management Expert


By: Dr Mark Yates
For a number of years I have worked closely with a business group of global experts and I chaired a UK group of expert consultant & management experts for three years.

During this time I consulted closely with just about every category of management expert on the planet, and I learned many inside secrets to help grow businesses exponentially.

This article identifies 8 experts that every business should retain to fast track their business growth. It also highlights precisely what a management expert should look for before committing to helping to grow a company.

Management Experts Disclose Inside Secrets From A Management Expert #1 Management Expert

It goes without saying that the first inside secret is that if you are looking to grow your business then you really need to appoint a management expert. However it is very important to retain only a proven business growth management specialist.

Do not fall into the trap of retaining someone who presents as a combined finance expert, marketing expert, sales expert and legal expert etc, etc, because you'll likely be appointing a jack of all trades and master of none.

In the cold harsh reality of business growth, an expert consultant can only produce outstanding business growth results if he or she specialises in one or two of the global experts fields.

Management Experts Disclose Inside Secrets From A Management Expert #2 Finance Expert

Every one of the global experts I have ever discussed business growth strategy with, reinforces my belief that you need a proven finance expert in your business growth team.

Sadly many business owners, particularly small business owners tend to ignore this valuable member of any business growth team.

One of the greatest benefits of retaining a finance expert is that they do not have to be retained on a full time basis like a sales expert or an articles expert. In my experience every expert consultant I work with has their own proven finance expert.

Management Experts Disclose Inside Secrets From A Management Expert #3 Articles Expert

Retaining the services of a professional business articles expert is one of the best kept inside secrets of a business growth specialist team.

Very few business owners have any idea what an articles expert actually does. In reality a proven articles expert is worth his or her weight in gold.

These experts are sometimes referred to as a writing guru, if you type writing guru into your search engine browser you will be presented with several options.

An articles expert researches your business and your business market in-depth. He or she will collate all the business intelligence required by your marketing expert and appointed expert consultant prior to designing your proactive sales and marketing campaign.

The engagement of a professional articles expert is becoming more prevalent as these experts also write the copy for sales and marketing articles to be posted online to give you and your business high natural or organic positioning on the first pages of all the major search engines.

Management Experts Disclose Inside Secrets From A Management Expert #4 Marketing Expert

Sadly whenever the business world experiences any economic downturn business owners always seem to sacrifice their marketing expert first as they circle their wagons and instigate cut backs.

Any expert consultant knows that this is always false economy and a grave tactical business error. Businesses that fail to embrace business development in the times of business crisis are three to four times more likely to enter liquidation.

Without a marketing expert, most businesses stagnate, once this happens it is extremely difficult to break out of this negative state. In my opinion retaining a professional marketing expert who has proven experience generally offers far more value than cost.

Management Experts Disclose Inside Secrets From A Management Expert #5 Sales Expert

Most business owners recognise the importance of a professional sales expert when entering into any business development and growth phase. Whenever an expert consultant is tasked with pulling a business growth team together, he or she understands that many business owners believe the sales expert should be the leader of the team. In reality nothing could be further from the truth.

A professional sales expert is generally only skilled in producing and delivering a sales campaign based on the strategic growth and marketing plan which has been developed by the team.

It is rare for a sales expert to be a multi tasker skilled in other expert fields.

Management Experts Disclose Inside Secrets From A Management Expert #6 Legal Expert

Once again retaining the services of a legal expert is another of the best well kept business inside secrets. I have lost count of the time an expert consultant has contacted me for a legal expert because the business they were assisting was in legal difficulties.

Think of a legal expert as a preventative medicine concept. It's far better to be aware of potential legal issues before they manifest and bite you and your business big time.

I consider a proven business legal expert as one of the key players in my business growth team. The very fact that your legal expert may steer you towards a cost effective legal issue insurance policy is well worth the retainer.

Management Experts Disclose Inside Secrets From A Management Expert #7 Expert Consultant

If you think of the business growth team as an army, then the expert consultant is the General. The expert consultant generally is the first team player asked into the business requiring business development and strategic growth.

The expert consultant is usually the person who shortlists the other business growth team members and presents them to the business owner for their appointment.

Clearly it is in the expert consultant's best interests to only recommend proven business experts.

The expert consultant is generally retained on a full annual retainer and is the most hands on person in the business development team.

Management Experts Disclose Inside Secrets From A Management Expert #8 Global Experts

Occasionally once your expert consultant gets into the down and dirty of identifying the strategic business growth plan, he or she may decide to appoint outsourced global experts.

These global experts are generally required when a business has potential to conduct business overseas. Appointing the right global experts can ensure that a joint venture business alliance is correctly structured.

Alternatively global experts are often called upon to address international business licences, trademark and copyright protection as well as the protection of intellectual property rights.

You may feel that it's all well and good outlining the above business experts,and stating that every business should have these experts on tap. Many will wonder how a small business can afford these experts, and what their real value is.

In a nutshell, if you run a small to medium size business then retaining the services of the experts listed above will effectively provide your business with a board of expert directors. Something which every business would benefit from.
Dr. Mark D. Yates The International Business Guru & Growth Consultant grows businesses fast delivering exponential growth, increased turnover & profit margins. He delivers business support to small, medium & large businesses in 42 countries. To claim his FREE business case files e-mail him at drmarkdyates@aol.com


Creating Positive Corporate Culture Change – Why The Manager’s Role Is So Critical


By: Shona Garner
What does the word “culture” mean to you?

If someone asked you to describe the culture of your team or organization, how would you answer them?

Not sure how you’d answer? Maybe you’ve never really thought about it that much – and you wouldn’t be alone. And yet every day, in hundreds of organizations you’ll hear people talk about:

• “Oh yeah.... they (the managers) talk about having an “open door”, and wanting to listen, but that’s just talk. They only listen to what they want to hear.

• Staff survey? Oh yes – we have one of those every year. What do I think of it? (Shrug) Tick box exercise isn’t it? Got to look as though they’re (the managers) listening; but doesn’t matter what we feed back, nothing changes. What’s the point?

• They just keep piling on one change after the other; no-one asks us what we think.

• I just keep my head down; stay out of trouble and collect my pay cheque at the end of the month. Most of us do.

• No one thanks you for what you do here.

• Some staff get away with murder; depends who you are and who you know here, not how good you are or how hard you work. In fact, more you do here, more they take advantage. Won’t catch me being a mug, that’s for sure.

• Manager here acts like a mini Hitler: everyone’s looking for a way out.

• I hate it here: full of gossips; cliques and moaners.

I haven’t made these up: real people, in real companies, have been describing real situations in their workplaces. This is how they see it – and they don’t see it too positively either!

And what they’re describing, even if they don’t call it that, is the corporate culture in which they work. And if that’s how they’re describing it, just how good do you reckon the performance is in that team or organization? Guess you wouldn’t have to be Einstein to know it’s not particularly good.

One definition of culture I found in wikipiedia was:

“Culture” – the set of shared attitudes, values, goals and practices that characterizes an institution, organization or group.

I’m a simple soul: rather than talk about the “culture” of my team, I like to call it: “the way we do things around here”. However you call it, it boils down to the same thing: a way of behaving, which everyone understands, agrees to, and adheres to. It’s about setting boundaries, and expectations which apply to all, and which, if flouted, result in decisive and corrective action.

In some cultures, particularly those like the ones described above, those cultures have just developed, unchecked, over time. No-one necessarily wanted the culture full of gossips and cliques for example, but because no-one has set expectations about standards of behaviour, or consistently and systematically encouraged certain behaviours and attitudes, whatever does emerge, usually emerges as a result of whoever are the most influential “leaders” within that team or group. I’ve come across a number of occasions where a single individual is adversely affecting a whole group of others, and little is being done about it. The problem is, of course, whilst ever this is going on, performance is no-where near what it could be. High performing companies do believe in agreeing values and behaviours; there’s often much time spent deliberating and agreeing what those standards are going to be; and even much time and energy into finding ways of communicating this across the whole organisation – which is great. You’re defining your corporate culture.

But, in my opinion, the bigger the organisation, the more the role of delivering on those values falls down to one person: the manager.

Think of it as a nation: there are national values, beliefs and attitudes, but the role of seeing those values communicated, passed on, monitored and “lived out” falls down to a much, much smaller unit; the family. And the responsibility within that unit? The parents.

Within each large organization are dozens of “families” in the form of teams; and heading up those teams: the manager.

Some thorough, and fascinating research by Gallup has shown that, despite being given the same resources, demographics and support, two retail outlets could achieve totally different results: one outlet overachieving, the other failing significantly.

Why?

It was down to the managers. More importantly, it was down to the “culture” of the teams. The “way we do things around here” for the top performing teams, was very different to “the way we do things around here” for the poorly performing teams – and it was the managers who were creating the “way we do things around here”.

So what are the most actively expressed attitudes, values, goals and practices in YOUR team or organization? What do you think your team say about YOU when you’re not there? What reputation do you think you have, or are you building as a team manager or organization, and is that reputation helping or hindering team performance?

The problem is, often managers find themselves managing with little or no training or experience in managing others, and either haven’t even thought of culture as an issue, or if they have, lack the confidence or knowledge which would help them create the culture they want to see in their team.

Can you turn around a culture where gossips, cliques, distrust and apathy are the norm? Can you build cultures where people are positive about change; have “can do” attitudes, rarely gossip, and talk positively about management and their own roles?

Most certainly. Some outstanding managers do this day in, day out – no matter which team they lead, or which organization they work for.

But managers need the tools, the support, and the know-how, to learn how to build positive workplace cultures. This isn’t just about coming up with a few well-chosen words about “we’re honest, open, hard-working” or whatever.

It’s about understanding how to turn those desired values, beliefs and attitudes into reality through every day behaviours. It’s about what you do, regularly & consistently to make those goals real for everyone on your team.

So take a moment to think about what behaviours and attitudes you want to create in your team, and once you’ve done, consider what you need to DO to make those behaviours and attitudes a reality.

Copyright (c) 2009 Shona Garner
Shona Garner is an experienced Executive and Business Coach, specialising in helping managers build top performing teams, and increase their own standing in the organisation. For instant access to a free guide with the top ten tips for motivating and engaging your team visit 10toptips.increasingmanagerialsuccess.com

5 Ways to Keep Visitors Coming Back


By: Douglas A. Roehrig
A lot of successful websites depend on returning visitors to account for a major part of their traffic. Returning visitors are easier to convert into paying customers because the more often they return to a site, the more trust they have in that site. The credibility issue just melts away. Hence, keep your visitors coming back to your site with the following methods:
1) Start a forum, chatroom or shoutbox
When you start a forum, chatroom or shoutbox, you are providing your visitors a place to voice their opinions and interact with their peers -- all of them are visitors of your site. As conversations build up, a sense of community will also follow and your visitors will come back to your site almost religiously every day.
2) Start a web log (blog)
Keep an online journal, or more commonly known as a blog, on your site and keep it updated with latest news about yourself. Human beings are curious creatures and they will keep their eyes glued to the monitor if you post fresh news frequently. You will also build up your credibility as you are proving to them that there is also a real life person behind the website.
3) Carry out polls or surveys
Polls and surveys are other forms of interaction that you should definitely consider adding to your site. They provide a quick way for visitors to voice their opinions and to get involved in your website. Be sure to publish polls or surveys that are strongly relevant to the target market of your website to keep them interested to find out about the results.
4) Hold puzzles, quizzes and games
Just imagine how many office workers procrastinate at work every day, and you will be able to gauge how many people will keep visiting your site if you provide a very interesting or addicting way of entertainment. You can also hold competitions to award the high score winner to keep people trying continuously to earn the prize.
5) Update frequently with fresh content
Update your site frequently with fresh content so that every time your visitors come back, they will have something to read on your site. This is the most widely known and most effective method of attracting returning visitors, but this is also the least carried out one because of the laziness of webmasters. No one will want to browse a site that looks the same over ten years, so keep your site updated with fresh bites!
About the Author: ------------------------------------------------------------ Douglas Roehrig is a full-time online marketer. He recommends the following THREE EASY STEPS to securing a lifetime of residual income: peopleseekdirect.com/tissa.htm Douglas is also the owner and administration for the following traffic exchanges: www.AutoSurfClicks.com www.ClownHits.com www.quickyhits.com www.traffik-spinner.net