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About Sirota Survey Intelligence
Founded in 1972, Sirota Survey Intelligence ( www.sirota.com )
specializes in attitude research. Headquartered in Purchase, NY, Sirota
has conducted thousands of attitude surveys around the world that have
helped organizations build strong, productive relationships with their
employees, customers, communities, opinion leaders, investors,
shareholders, suppliers, and other publics. The major results of their
surveys have been summarized in The Enthusiastic Employee : How Companies Profit by Giving Workers What They Want ( Wharton School Publishing www.enthusiasticemployee.com ).
Employees
who are anxious about their futures – especially during a challenging
economy such as now – can adversely affect a company’s profitability by
delivering poor customer service, being less intellectually engaged in
their jobs, and making plans to leave, according to research by Sirota Survey Intelligence, specialists in attitude research.
“The
potential loss of a job, increased workload, a less positive future
within the organization ( even if not laid off ), loss of colleagues and
friends, and management practices that often devalue employees, can all
have a significant negative impact on employees’ performance,” said Douglas Klein,
President of Sirota Survey Intelligence. “Certain research has shown
that job insecurity follows directly after death, marital unrest, jail,
and personal injury as a stressor – in fact, people report job
insecurity as more troubling than sexual difficulties.”
“While,
in general, employees’ attitudes will decline in uncertain economic
times, there are major exceptions, depending on how management treats
workers,” said Klein. “Businesses need to manage through this
uncertainty and these business cycles – rather than from within them.
They need to adopt strategies – before negative business events occur –
that will mitigate the impact of uncertainty on employees. Employers
need to avoid managing people as expense items in the budget so they can
retain workers when times are good – and employees have more career
options available to them.”
According
to Sirota’s research, companies should take the following steps to
formulate a Resiliency Strategy for Difficult Economic Times :-
- Do build a “partnership culture.” According
to Sirota’s research, companies with a “partnership culture”
consistently outperform their competitors during both boom times and
downturns. A partnership culture is characterized by 12 hallmarks,
including basic trust, a long-term perspective, joint decision-making,
open communications, financial sharing, and equitable day-to-day
treatment. “These values need to be followed on a daily basis,
particularly during challenging times, in order for a partnership
culture to work,” said Klein.
- Do create, communicate, and then exhaust “rings of defense” before downsizing.
“An employer that treats its employees as true partners makes every
effort to avoid layoffs,” Klein said. “Believe it or not, you will even
find people willing to participate in arrangements for their own
‘funerals.’ The key is employees having trust in management – that they
feel management is being absolutely open and honest, and is doing
everything it can to cushion the blow. When it does become necessary to
reduce costs, many steps can be taken as an alternative to involuntary
layoffs. These are known as ‘rings of defense’”.
- Do focus on the local behavior of immediate supervisors and managers.
“Simple management behaviors such as giving timely recognition to
employees, supporting their continued development, and providing
coaching and guidance, mean a lot to employees – especially when they
are anxious,” Klein said. “During these times, it is even more important
to be consistent between words and actions, and to create an
environment where everyone is respected. These leaders and managers
should receive guidance in how to understand their own – and their
subordinates’ – reactions to stress, and how to develop coping
strategies”.
- Do pay more attention to high-potential employees, who are most likely to leave during difficult times.
“Even in a tough economy, high-potential employees have other
opportunities,” Klein said. “Consider developing a retention strategy
for high-potentials that includes a strong focus on career development.
Give them special projects to meet their achievement needs, and make
sure they are taking advantage of training and development
opportunities".
- Do create ways for all employees to contribute to the company’s efficiency and effectiveness goals.
“One excellent mechanism is gain-sharing efforts,” Klein said. “As the
name says, it is a method for sharing gains with employees – the gains
that employees themselves achieve for the organization. These programs
are very motivating and truly exemplify a partnership culture".
- Don’t exclude employees from assisting with possible solutions.
“Management often keeps plans and information very close-to-the-vest
during difficult times.” Klein said. “Communicating openly and asking
for help in developing actions to be taken helps minimize feelings of
powerlessness."
- Don’t stop performing periodic employee assessments.
“Companies need to assess how anxious their employees and leaders are
feeling about internal and external issues, and how well their culture
and management practices are buffering,” said Klein. “Monitor workers’
stress levels, their perceptions of their workloads, and be on the
lookout for burnout,” added Klein.
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