A
business Facebook page is a wonderful tool to interact with your
customers and to promote new ideas, specials and information. The theme
and layout of any Facebook page looks identical to other Facebook pages,
making it difficult for your particular brand to stand out. To stand
out from the crowd, customize your Facebook business page using
graphics, images and applications so users will recognize your brand and
business while viewing your business Facebook page.
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Instructions
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1
Navigate to facebook.com/username to set a customized name for your Facebook business page. The business page username will result in a shortened, easy to remember web address for your Facebook business page.
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2
Upload a logo or brand specific image for your business and display the image as the profile picture. If you a logo associated with your business, customers will be able to recognize your business just by viewing the profile image.
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3
Utilize the Event and Notes features to create custom content for your fans. By creating an Event, you can inform your customers of specials, sales, or promotions. Notes allow you to add text, images and links all in one area so that you can provide information to your clients or customers.
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4
Use an RSS feed to automatically update your Facebook business page with information from your regular business website or blog. Download an RSS feed reader app onto your Facebook business page to use this type of feature.
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5
Download an application that uses Facebook Markup Language, or FBML, to your Facebook business site. These types of applications allow you to enter HTML code to customize boxes and tabs so that you can make the page look similar to your website. Enter HTML information by clicking on "Edit" once you are in the FBML application.
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Tips & Warnings
- Applications that use FBML allow you to utilize images and features from your regular business website on your Facebook business page by copying and pasting the HTML code. The newly customized Facebook business page will also redirect back to your regular business website.
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